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Now you must have known Android. It is a Google’s initiative to develop an entire new software stack for all sorts of mobile device, and to get it accepted across a large part of mobile industry. But Google is not alone. With it, there are 33 partners announcing the Open Handset Alliance (OHA). They will work together to bring mobile devices, applications, and services to market using Android.

Indirectly, the timing of launching is supported by Apple. OHA could be observed as a resonation of the air of “let’s reinvent the mobile phone industry” coined by Apple with its iPhone. However, there was little mention on how Google will make money. Android is free of charge. Google plans only to expand the advertising market, after Android has a large market share.

Meanwhile, here’s the list of OHA Founding Members: Aplix, Ascender, Audience, Broadcom, China Mobile, eBay, Esmertec, Google, HTC, Intel, KDDI, LivingImage, LG, Marvell, Motorola, NMS, Noser, NTT Docomo, Nuance, Nvidia, PackerVideo, Qualcomm, Samsung, SiRF, SkyPop, SoniVox, Sprint Nextel, Synapsis, TAT, Telecom Italia, Telefonica, Texas Instruments, T-Mobile, and Wind River.